Women paint images on their thighs as part of new advertising craze

Metro

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Men in Japan now can now look at women’s thighs without fear of causing offence after a PR company started placing adverts on its models’ legs.

Young women in Tokyo, Japan, have become walking billboards after public relations consultant Hidenori Atsumi spotted the potential in body advertisement.

The woman, who have to be aged over 18, walk around the city for eight hours each day with the images adorned on the thighs.

Mr Atsumi also encourages them to dress up in mini-skirts and long socks so they can look more alluring as they carry around ads that include promos for music groups such as Green Day.

‘It’s an absolutely perfect place to put an advertisement as it is what guys are eager to look at and girls are okay to expose,’ he said.

As well as the age requirement, in order to work as one…

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